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How To Decide Which Social Media Platform Is The Best For Your Clients
As social media continues to grow in its importance to your marketing strategy, deciding which platforms or how many platforms is a dilemma every company faces. Experts and marketing gurus will tell you to target the channels where your audience is, but as we...
Why Canva Is The Best Tool If You’re Not A Graphic Designer?
Becoming a graphic designer takes years of skill and experience to master. Being a great one takes even more time. There is nothing that can take away from having a designer in your corner. But what if you can’t afford to work with one? Luckily for...
Link Building For Amateurs – Why Directories Are Your Solution?
Building links for your website can feel difficult and time-consuming, especially for those new to the skill. It is not an easy craft to get into. That is why most people choose to outsource the service to an experienced SEO specialist. But, what if you...
Will 2022 Be The Year Of The Digital Marketer?
Everyone wants to start the year on a high note. Especially with the last 2 years being affected by the Covid-19 pandemic and subsequent government lockdowns. Is it just me who feels a bit more optimistic for the coming year? Hopefully not. There...
How To Use Micro-Influencers To Ensure Your Campaign Goes Viral
Through the years, the concept of influencer marketing stuck to a tried-and–true formula: Recruit a famous celebrity to endorse a product and highlight its endorsement as part of the campaign. Today, consumers expect more from brands. Higher levels of emotional...
Why Reels Will Be Essential To Your Instagram Strategy in 2022
With the surge of Tik Tok in continuously topping the list of most downloaded app in recent years, it is no surprise that the Meta-owned Instagram will compete the only way it knows how - Copy and Paste. We saw this same tactic used when Snapchat tried to...
Tips and Tricks to Raising Capital from Family and Friends
Funding is one of the biggest hurdles that many startups face. When you’re just starting up, you’ll need some cash in your pocket to get the ball rolling. And the first people you might turn to for support are your friends and family. Understand the Types of Investing...
Easy Guide To Hiring Your First Employees
Principle #1: Know Who You’re Looking For Principle #2: Put Your Values First Principle #3: Hire For The Future Principle #4: Get Second (And Third!) Opinions Principle #5: Recognise And Avoid Or Counteract Bias Principle #6: Diversity Is Worth Its Weight In Gold...
7 Steps To Start Your Business As A Side Hustle in 2021
Starting a business involves planning, making key financial decisions, and completing a series of legal activities. In this post we will discuss the 7 steps you can take to start your business today. Conduct Market Research...